Medium

Julio Leal

Julio Leal

·

Jan 8, 2024

Why terminology management is the linchpin of localization

Have you ever stopped mid-sentence, wondering if your words truly resonate with your international audience? If that’s a yes, then you’re…

Why terminology management is the linchpin of localization

Julio Leal

·

May 8, 2023

Why some countries prefer dubbing over subtitles

Dubbing and subtitling are two methods of translating movies and TV shows from their original language into another language. While…

Why some countries prefer dubbing over subtitles

Julio Leal

·

May 6, 2023

6 best practices on global marketing

Global marketing is the practice of promoting a product or service to a global audience, with the goal of achieving consistent brand…

6 best practices on global marketing

Julio Leal

·

Apr 6, 2022

The Power of the Five Whys

It is said that by asking ‘Why’ five consecutive times you are very likely to find the root cause for most issues. It works like this: for…

The Power of the Five Whys

Julio Leal

·

Apr 4, 2022

About logos

I am a big fan of logos and how they evolve decade after decade.

About logos

Julio Leal

·

Apr 4, 2022

About choices & agencies

A few days ago I saw an old but well-maintained R18 parked on the street. I stared at it for quite a while and I wondered why I liked it…

About choices & agencies

Julio Leal

·

Mar 23, 2022

About desire paths

Every time I see a desire path, I always think ‘here goes another design gone to waste’. I reckon these paths, defined as ‘tracks made over…

About desire paths

Julio Leal

Julio Leal

Localization enthusiast who has been helping corporations create, develop and execute localization strategies for more than 15 years. Father of mensatio.me

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