Julio LealWhy terminology management is the linchpin of localizationHave you ever stopped mid-sentence, wondering if your words truly resonate with your international audience? If that’s a yes, then you’re…Jan 8Jan 8
Julio LealWhy some countries prefer dubbing over subtitlesDubbing and subtitling are two methods of translating movies and TV shows from their original language into another language. While…May 8, 2023May 8, 2023
Julio Leal6 best practices on global marketingGlobal marketing is the practice of promoting a product or service to a global audience, with the goal of achieving consistent brand…May 6, 2023May 6, 2023
Julio LealThe Power of the Five WhysIt is said that by asking ‘Why’ five consecutive times you are very likely to find the root cause for most issues. It works like this: for…Apr 6, 2022Apr 6, 2022
Julio LealAbout logosI am a big fan of logos and how they evolve decade after decade.Apr 4, 2022Apr 4, 2022
Julio LealAbout choices & agenciesA few days ago I saw an old but well-maintained R18 parked on the street. I stared at it for quite a while and I wondered why I liked it…Apr 4, 2022Apr 4, 2022
Julio LealAbout desire pathsEvery time I see a desire path, I always think ‘here goes another design gone to waste’. I reckon these paths, defined as ‘tracks made over…Mar 23, 2022Mar 23, 2022